Visualizing for Data-driven Advocacy: A Useful Checklist

20 January 2014

Author: cristina

Visualizing for Data-driven Advocacy: A Useful Checklist


Whether your organization is a big International Non-Governmental Organization that enjoys widespread visibility, or a small locally based Civil Society Organization, you could probably use some help to ensure that your campaigns are effective in delivering your message to the intended audience.  While campaigners, governments, and donors have become increasingly aware of the power of data, it can still be hard to figure out what opportunities exist for your own organization. What data is persuasive? What does it take to manage it? How can it best be presented and to what audience? Essentially, how can data best be used in your advocacy campaign?

At JumpStart Georgia, we believe that visualizing data is the key to effective communication. Visualizations can help to strengthen the connections between raw data and final policies, as they make complex information easy to present to policy makers. The way data is framed and presented visually can help sway decision makers and other target audiences in the right direction by giving weight and clarity to your argument, thus ensuring the effectiveness of your campaign. 

Over the next 12 months JumpStart Georgia will work together with select CSOs to help improve their ability to integrate data and technology with art and creativity to achieve their goals and increase their impact and reach. We’ll analyze your data to find meaning and tell a story, and we’ll help you to advocate important messages to achieve your organization’s goals. Data can be transformed into information, information into knowledge, and knowledge into messages. Important messages can then be tailored and delivered to a variety of audiences depending on your organization’s goals.   Within the framework of the project Visualizing for Data-driven Advocacy (VDA), we’ll help CSOs learn to use alternative forms of media and technology, from infographics to animated videos, to realize strategic data-driven advocacy activities with data visualization. 

Moreover, JumpStart will be offering monthly trainings that will be open to the public. Public workshops will be held at Tbilisi's Europe House on the 28 of January. For a sneak preview of some of the how-to’s of visualizing data for advocacy, take a look at our handy checklist:  

The Data Advocacy Checklist:

  • Do you have an advocacy goal and strategy?
  • Have you identified who will be using your data?
  • Do you know the work that the data needs to do?
    • Does your data need to mobilize a target audience, educate the public or provide a counter argument?
  • Do you have the right data?
  • Do you have the capacity to aggregate and analyze the data?
  • Do you know creative ways to package your data that will help stakeholders connect and engage?